Rebrand & Content Marketing: OC Sports Fundamentals

My work with the OC Sports Fundamentals rebranding project entailed writing the copy for both the revamped site and the marketing campaign’s emails and social media posts. I also handled the scheduling of the social media posts across Facebook, Instagram, Snapchat and LinkedIn, and the emails through Constant Contact.

OC Sports Fundamentals is a youth-only sports recovery academy for student athletes in 7th, 8th, and 9th grades. Owners Kris Brown and Zach Johnson offer a number of programs for different athletes in different sports. Over the summer, OCSF offers performance classes and a Summer Sports Academy Camp. During the rest of the year, OCSF’s Prep Academy is a daily, after school program, and is tuition-based with enrollment at El Rancho Charter School.
We were thrilled to work with Kris and Zach on OCSF when they contacted us. Looking at the finished product, we couldn’t be any prouder of the results. We created a bold, dynamic look to the rebrand of OCSF and built a targeted marketing campaign that represents the programs they offer and the mission of developing  and conditioning young athletes to achieve their goals. ABOM eagerly looks forward to continuing our work with OCSF.